How to sell to customers in Taiwan

How people pay online

• Credit cards accounted for 39% of Taiwan's e-commerce value and 32% of in-store value in 2025. 1
• LINE Pay was cited more than any other wallet both online and in-store in Taiwan, while Apple Pay and PayPal also rated highly online. 1
• Digital wallets are forecast to account for 40% of Taiwan's online transaction value and 44% of in-store value by 2030. 1

Taking payments from abroad

• Antom lets merchants based in Singapore, Hong Kong, the US, the EEA and the UK accept JKOPAY from buyers in Taiwan in TWD, up to TWD 50,000 per payment for verified users; JKOPAY has over 5.9 million registered users. 2

Import tax and duty on parcels

• If a parcel's customs value is within NT$2,000, customs duty, commodity tax and business tax are exempted; tobacco, alcohol and tariff-quota farm products are excluded. 3
• Above that, business tax of 5% is charged on the customs value plus import duty and any commodity tax, plus a trade promotion fee of 0.0425% of the customs value. 3

Where to reach buyers

• LINE had 22 million monthly active users in Taiwan as of March 31, 2026. 4
• YouTube ads reached 18.1 million users in Taiwan in late 2025, equal to 78.4% of the population. 5
• Facebook ads reached 17.3 million users in Taiwan (74.9% of the population) and Instagram ads 12.2 million (52.6%) in late 2025. 5

Marketplaces

• Taiwanese online retailer momo reported NT$27,092.8 million in revenue for the second quarter of 2026 and hosted over 10,000 curated third-party merchants as of June 30, 2026. 6

Common questions

1. How do people in Taiwan pay online?

   Credit cards accounted for 39% of Taiwan's e-commerce value and 32% of in-store value in 2025. More on payments

2. Can a business outside Taiwan accept the payment methods people there use?

   Antom lets merchants based in Singapore, Hong Kong, the US, the EEA and the UK accept JKOPAY from buyers in Taiwan in TWD, up to TWD 50,000 per payment for verified users; JKOPAY has over 5.9 million registered users. More on taking payments

3. Do customers in Taiwan pay import tax or duty on goods bought from abroad?

   If a parcel's customs value is within NT$2,000, customs duty, commodity tax and business tax are exempted; tobacco, alcohol and tariff-quota farm products are excluded. More on import tax

4. Where should a business advertise to reach buyers in Taiwan?

   LINE had 22 million monthly active users in Taiwan as of March 31, 2026. More on ads

5. Which online marketplaces are biggest in Taiwan?

   Taiwanese online retailer momo reported NT$27,092.8 million in revenue for the second quarter of 2026 and hosted over 10,000 curated third-party merchants as of June 30, 2026. More on marketplaces