How to sell to customers in Singapore

How people pay online

• Cards accounted for 44% of e-commerce spending (US$10.8 billion) in 2025, and digital wallets for 40% (US$10 billion). 1
• Account-to-account payments are projected to reach 13% of e-commerce transaction value by 2030. 1

Taking payments from abroad

• Stripe supports PayNow only for Stripe accounts based in Singapore, for customers in Singapore paying in SGD; Stripe marks it as domestic only, not cross-border. 2
• Antom lists PayNow for Singapore buyers in SGD with merchant entities in Singapore, Hong Kong, the UK, the US or the EEA. 3
• Stripe supports GrabPay for customers in Singapore and Malaysia, but only for Stripe accounts based in Singapore or Malaysia. 4

Import tax and duty on parcels

• Since 1 January 2023, overseas sellers must charge GST on business-to-consumer sales of low-value goods, defined as goods worth S$400 or less delivered to Singapore by air or post. 5
• An overseas seller must register for GST if its global turnover exceeds S$1 million and its sales of low-value goods and remote services to Singapore consumers exceed S$100,000. 5
• The GST rate went from 8% to 9% on 1 January 2024. 5
• Where the CIF value of goods is over S$400 at import, GST is paid at the point of importation instead. 5

Where to reach buyers

• Singapore had 5.33 million social media user identities in October 2025, 90.6% of the population. 6
• In late 2025, YouTube ads could reach 5.33 million people, Facebook 3.80 million, TikTok 3.80 million adults and Instagram 3.35 million. 6

Marketplaces

• Shopee ranked first by ecommerce GMV in all six Southeast Asian markets Momentum Works tracks, Singapore included, in 2025. 7
• Momentum Works says Lazada is seeing good traction in Singapore. 8

Common questions

1. How do people in Singapore pay online?

   Cards accounted for 44% of e-commerce spending (US$10.8 billion) in 2025, and digital wallets for 40% (US$10 billion). More on payments

2. Can a business outside Singapore accept the payment methods people there use?

   Stripe supports PayNow only for Stripe accounts based in Singapore, for customers in Singapore paying in SGD; Stripe marks it as domestic only, not cross-border. More on taking payments

3. Do customers in Singapore pay import tax or duty on goods bought from abroad?

   Since 1 January 2023, overseas sellers must charge GST on business-to-consumer sales of low-value goods, defined as goods worth S$400 or less delivered to Singapore by air or post. More on import tax

4. Where should a business advertise to reach buyers in Singapore?

   Singapore had 5.33 million social media user identities in October 2025, 90.6% of the population. More on ads

5. Which online marketplaces are biggest in Singapore?

   Shopee ranked first by ecommerce GMV in all six Southeast Asian markets Momentum Works tracks, Singapore included, in 2025. More on marketplaces