How to sell to customers in Malaysia

How people pay online

• FPX bank transfers led e-commerce at 35% in 2025, followed by digital wallets at 26%, credit cards at 16%, debit cards at 9% and cash at 8%. 1
• Account-to-account payments are forecast to reach 40% of online value in Malaysia by 2030. 2

Taking payments from abroad

• Antom lists Touch 'n Go eWallet for Malaysian buyers in MYR with merchant entities in Singapore, Hong Kong, the EEA, the US, the UK or Malaysia. 3
• Stripe supports GrabPay for customers in Malaysia and Singapore, but only for Stripe accounts based in Malaysia or Singapore. 4

Import tax and duty on parcels

• From 1 January 2024, a 10% sales tax applies to low-value goods valued at RM500 or less brought into Malaysia. 5
• Sellers must register when their total sales of low-value goods into Malaysia exceed RM500,000 in 12 months. 5
• Since 1 January 2024, online marketplaces shipping low-value goods to Malaysia must obtain a registration number (LRN) and meet the sales tax payment rules. 6

Where to reach buyers

• Malaysia had 30.7 million social media user identities in October 2025, 85.0% of the population. 7
• In late 2025, TikTok ads could reach 30.7 million adults, YouTube 23.6 million, Facebook 23.0 million and Instagram 16.1 million. 7

Marketplaces

• Malaysia's ecommerce GMV grew 47.6% in 2025, and Shopee ranked first there. 8

Common questions

1. How do people in Malaysia pay online?

   FPX bank transfers led e-commerce at 35% in 2025, followed by digital wallets at 26%, credit cards at 16%, debit cards at 9% and cash at 8%. More on payments

2. Can a business outside Malaysia accept the payment methods people there use?

   Antom lists Touch 'n Go eWallet for Malaysian buyers in MYR with merchant entities in Singapore, Hong Kong, the EEA, the US, the UK or Malaysia. More on taking payments

3. Do customers in Malaysia pay import tax or duty on goods bought from abroad?

   From 1 January 2024, a 10% sales tax applies to low-value goods valued at RM500 or less brought into Malaysia. More on import tax

4. Where should a business advertise to reach buyers in Malaysia?

   Malaysia had 30.7 million social media user identities in October 2025, 85.0% of the population. More on ads

5. Which online marketplaces are biggest in Malaysia?

   Malaysia's ecommerce GMV grew 47.6% in 2025, and Shopee ranked first there. More on marketplaces