How to sell to customers in Spain

How people pay online

• Bizum, Spain's mobile payment system run by the banks, had 30.6 million users in 2025 and processed 1,237 million operations worth €67,751 million. 1
• Bizum was used for 105.6 million online purchases in Spain in 2025 (up 82.1% on 2024), worth €5.4 billion; 28,600 new shops and platforms started accepting it that year. 1
• By 2024 more than 58,000 e-commerce sites in Spain accepted Bizum, citing Bank of Spain data. 2

Taking payments from abroad

• Stripe accounts in the US, UK, Canada, Australia, Singapore and much of Europe can accept Bizum from customers in Spain, in EUR only, for payments of €0.50 to €5,000. 3
• To get Bizum on Stripe a company must give a valid tax ID or VAT ID; the capability stays pending until Bizum's onboarding checks are done, and jewellery and watch sellers are among the banned categories. 3
• PayPal through Stripe is only open to Stripe accounts in a list of European countries (including Germany, France, the Netherlands, Spain, Italy, Ireland, the UK, Switzerland and Norway); sellers based elsewhere, such as the US, must connect their own PayPal account instead. 4
• Stripe offers Klarna to shoppers in Spain, but only businesses based in the EEA, the UK or Switzerland can use it cross-border; a Stripe account in another country (for example the US or Australia) can only take Klarna from customers in its own country. 5

Import tax and duty on parcels

• Orders of up to €150 shipped to Spain from outside the EU can go through the EU Import One-Stop Shop (IOSS), which lets the seller collect VAT at checkout and file one monthly VAT return in a single EU country. 6
• From 1 July 2026 the EU charges a temporary €3 customs duty on parcels worth up to €150 imported from outside the EU, per item by tariff classification (3 T-shirts and a watch = €6), declared and paid by the seller or importer. 7
• The standard VAT rate in Spain is 21%. 8

Where to reach buyers

• YouTube's ad reach in Spain was 39.0 million people in late 2025, equal to 81.4% of the population. 9
• Instagram's ad reach in Spain was 26.4 million (55.0% of the population) in late 2025, ahead of Facebook at 20.3 million (42.3%). 9
• TikTok reached 20.9 million adults in Spain with ads in late 2025, 52.0% of everyone aged 18 and over. 9

Common questions

1. How do people in Spain pay online?

   Bizum, Spain's mobile payment system run by the banks, had 30.6 million users in 2025 and processed 1,237 million operations worth €67,751 million. More on payments

2. Can a business outside Spain accept the payment methods people there use?

   Stripe accounts in the US, UK, Canada, Australia, Singapore and much of Europe can accept Bizum from customers in Spain, in EUR only, for payments of €0.50 to €5,000. More on taking payments

3. Do customers in Spain pay import tax or duty on goods bought from abroad?

   Orders of up to €150 shipped to Spain from outside the EU can go through the EU Import One-Stop Shop (IOSS), which lets the seller collect VAT at checkout and file one monthly VAT return in a single EU country. More on import tax

4. Where should a business advertise to reach buyers in Spain?

   YouTube's ad reach in Spain was 39.0 million people in late 2025, equal to 81.4% of the population. More on ads