How to sell to customers in Ireland

How people pay online

• Cards issued to Irish households made €3.40 billion of online payments in August 2026, out of €7.83 billion in domestic card spending that month. 1
• Total card spending by Irish households was €9.72 billion across 264.74 million transactions in August 2026. 1

Taking payments from abroad

• In Ireland, Klarna on Stripe offers Pay in full (up to €4,000) and Pay in 3 (€1 to €3,000) but not Pay later. 2
• Stripe offers Klarna to shoppers in Ireland, but only businesses based in the EEA, the UK or Switzerland can use it cross-border; a Stripe account in another country (for example the US or Australia) can only take Klarna from customers in its own country. 2
• PayPal through Stripe is only open to Stripe accounts in a list of European countries (including Germany, France, the Netherlands, Spain, Italy, Ireland, the UK, Switzerland and Norway); sellers based elsewhere, such as the US, must connect their own PayPal account instead. 3

Import tax and duty on parcels

• Orders of up to €150 shipped to Ireland from outside the EU can go through the EU Import One-Stop Shop (IOSS), which lets the seller collect VAT at checkout and file one monthly VAT return in a single EU country. 4
• Irish Revenue says non-EU suppliers need to appoint an EU-established intermediary to use IOSS; when IOSS is used, customs does not collect import VAT on arrival and no VAT is charged on the €3 duty. 5
• From 1 July 2026 the EU charges a temporary €3 customs duty on parcels worth up to €150 imported from outside the EU, per item by tariff classification (3 T-shirts and a watch = €6), declared and paid by the seller or importer. 6
• The standard VAT rate in Ireland is 23%. 7

Where to reach buyers

• YouTube's ad reach in Ireland was 4.26 million people in late 2025, equal to 80.1% of the population. 8
• TikTok reached 2.59 million adults in Ireland with ads in late 2025, equal to 49.2% of internet users; Snapchat's ad reach was 44.0% of the population. 8
• LinkedIn had 3.70 million members in Ireland in late 2025, and Pinterest's ad reach was 24.1% of the population. 8

Marketplaces

• Amazon.ie went live on 18 March 2025, with over 200 million products priced in euro and Prime at €6.99 a month. 9

Common questions

1. How do people in Ireland pay online?

   Cards issued to Irish households made €3.40 billion of online payments in August 2026, out of €7.83 billion in domestic card spending that month. More on payments

2. Can a business outside Ireland accept the payment methods people there use?

   In Ireland, Klarna on Stripe offers Pay in full (up to €4,000) and Pay in 3 (€1 to €3,000) but not Pay later. More on taking payments

3. Do customers in Ireland pay import tax or duty on goods bought from abroad?

   Orders of up to €150 shipped to Ireland from outside the EU can go through the EU Import One-Stop Shop (IOSS), which lets the seller collect VAT at checkout and file one monthly VAT return in a single EU country. More on import tax

4. Where should a business advertise to reach buyers in Ireland?

   YouTube's ad reach in Ireland was 4.26 million people in late 2025, equal to 80.1% of the population. More on ads

5. Which online marketplaces are biggest in Ireland?

   Amazon.ie went live on 18 March 2025, with over 200 million products priced in euro and Prime at €6.99 a month. More on marketplaces