How to sell to customers in Mexico

How people pay online

• In 2025 credit, debit and prepaid cards made up 57% of ecommerce value in Mexico (credit cards alone 32%), digital wallets 26% and cash 9%. 1
• Account-to-account payments made up 6% of Mexican ecommerce value in 2025. 2
• OXXO lets customers pay for online purchases in cash at OXXO convenience stores using a voucher; vouchers expire after 5 days by default. 3

Taking payments from abroad

• Stripe supports OXXO (10 to 10,000 MXN, cross-border) for Stripe accounts in Mexico, the US, Canada and Singapore, and in private preview for EEA, UK, Swiss and Norwegian accounts; OXXO payments cannot be refunded. 3
• Stripe's Mexico bank transfers (SPEI, processed by Citi) are only for Stripe accounts based in Mexico and are not available cross-border. 4

Import tax and duty on parcels

• Rule 3.7.35 of SAT's foreign trade rules sets a 33.5% global tax rate on goods imported by courier and parcel companies (fourth amendment to the 2025 rules, effective 15 August 2025). 5
• From 1 January 2026 the courier rate for goods up to US$2,500 rose from 19% to 33.5%, except for shipments from the US and Canada, which stay duty-free up to US$50, 17% above US$50 to US$117 and 19% above US$117 to US$2,500. 6

Where to reach buyers

• Facebook's ad reach in Mexico was 93.5 million in late 2025, against 110 million internet users. 7
• YouTube's ad reach in Mexico was 85.0 million in late 2025, and Instagram's 53.6 million. 7

Marketplaces

• MercadoLibre had 89 million unique active buyers across Latin America in Q2 2026; in Mexico its GMV grew 26% and items sold 34% year over year (FX-neutral). 8

Common questions

1. How do people in Mexico pay online?

   In 2025 credit, debit and prepaid cards made up 57% of ecommerce value in Mexico (credit cards alone 32%), digital wallets 26% and cash 9%. More on payments

2. Can a business outside Mexico accept the payment methods people there use?

   Stripe supports OXXO (10 to 10,000 MXN, cross-border) for Stripe accounts in Mexico, the US, Canada and Singapore, and in private preview for EEA, UK, Swiss and Norwegian accounts; OXXO payments cannot be refunded. More on taking payments

3. Do customers in Mexico pay import tax or duty on goods bought from abroad?

   Rule 3.7.35 of SAT's foreign trade rules sets a 33.5% global tax rate on goods imported by courier and parcel companies (fourth amendment to the 2025 rules, effective 15 August 2025). More on import tax

4. Where should a business advertise to reach buyers in Mexico?

   Facebook's ad reach in Mexico was 93.5 million in late 2025, against 110 million internet users. More on ads

5. Which online marketplaces are biggest in Mexico?

   MercadoLibre had 89 million unique active buyers across Latin America in Q2 2026; in Mexico its GMV grew 26% and items sold 34% year over year (FX-neutral). More on marketplaces