How to sell to customers in Australia

How people pay online

• Cards accounted for 37% of Australian e-commerce value and 64% of in-store value in 2025. 1
• Buy now, pay later accounted for 13% of Australia's e-commerce spending in 2025, helped by local brands Afterpay and Zip. 1
• Digital wallets are forecast to account for 50% of Australian online payment value by 2030. 1

Taking payments from abroad

• Stripe offers PayTo, where shoppers approve payments with their PayID or BSB and account number, only to Stripe accounts in Australia, in AUD. 2
• Stripe's Afterpay is generally available only for domestic sales (cross-border is in private preview); Australian Pay in 4 covers AUD 1 to 4,000. 3
• Stripe's Klarna rules say an Australian business must present in AUD and can accept Klarna only from customers in Australia; Australian Pay in 4 covers AUD 10 to 2,000. 4

Import tax and duty on parcels

• Since 1 July 2018, GST applies to goods with a customs value of A$1,000 or less sold into Australia, collected by the merchant, the electronic distribution platform (marketplace) or the redeliverer. 5
• The GST rate is 10%, and a non-resident business must register once it reaches the A$75,000 GST registration turnover threshold. 6
• Non-resident businesses can use simplified GST registration, which needs no ABN and lets them register, report and pay online. 6

Where to reach buyers

• YouTube ads reached 21.0 million users in Australia in late 2025, equal to 77.7% of the population. 7
• Facebook ads reached 17.7 million users in Australia (65.3% of the population) and Instagram ads 15.2 million (56.0%) in late 2025. 7
• TikTok ads reached 10.9 million Australian adults aged 18 and above in late 2025, 51.2% of all adults. 7

Common questions

1. How do people in Australia pay online?

   Cards accounted for 37% of Australian e-commerce value and 64% of in-store value in 2025. More on payments

2. Can a business outside Australia accept the payment methods people there use?

   Stripe offers PayTo, where shoppers approve payments with their PayID or BSB and account number, only to Stripe accounts in Australia, in AUD. More on taking payments

3. Do customers in Australia pay import tax or duty on goods bought from abroad?

   Since 1 July 2018, GST applies to goods with a customs value of A$1,000 or less sold into Australia, collected by the merchant, the electronic distribution platform (marketplace) or the redeliverer. More on import tax

4. Where should a business advertise to reach buyers in Australia?

   YouTube ads reached 21.0 million users in Australia in late 2025, equal to 77.7% of the population. More on ads